A word that
carries weight.
Hesed is an ancient word. Loving-kindness. Generosity. Going past what's expected for someone else's sake. Not because you have to. Because you want to.
Not because it's good for business. Not because they might invest in your next round. Because something inside you says: that person matters to me. And I want them to know it.
That's the product.
Go beyond yourself for the sake of another.
Warmth is always welcome.
Intimacy requires consent.
Most tools know a relationship exists. They don't know what it means. Not the thread that went cold, not the thing that just happened in their world, not whether timing actually matters right now.
Hesed holds that. So when it says reach out, it's grounded. You get to be sharp without being creepy. And you stay in control. Always.
Most tools remind you to follow up. Hesed knows when not to.
“Relationships don’t die in dramatic blowups.
They die in the silence.”
The intro you kept meaning to make. The colleague to check in on. The coffee you said you'd book. The caring note after a life change. The congratulations after a big win. None of it was deliberate. All of it added up to a slow fade.
It's not a character flaw. It's a capacity problem. And Hesed is built to solve it.
Three beliefs behind the product.
Most relationship tools try to solve the wrong problem. Here's what we built instead.
Honour relationships.
Don't manage them.
Real relationships aren't symmetrical. They're not transactional. Sometimes you give for years before anything comes back. And that has to be okay. Because hesed isn't a strategy. It's a posture.
Ask yourself this honestly. When you think about reaching out to someone, is your first instinct "what do I need from them?" or "how are they doing?"
Hesed is built for the second kind.
Five deep relationships beats fifty shallow ones.
You don't need to message fifty people a week. You need to deeply show up for five.
The world is drowning in shallow outreach. The "hope you're well" email. The LinkedIn "just checking in" that everyone ignores. People can feel when you're going through the motions. What's genuinely rare is someone who remembers. Someone who says "last time we spoke you were worried about that restructure — how did it turn out?" That's presence.
You can't automate presence. But you can create the conditions for it.
Context is everything.
Most relationship tools remind you to follow up. Here's the problem: sometimes a follow-up is the worst thing you can do.
Someone just lost a parent? A calendar reminder won't cut it. Someone just closed a massive deal? Don't wait for the case study. The right words at the wrong time are just noise. Different relationships have different rhythms. And sometimes the most loving thing you can do is wait.
Most tools remind you to follow up. Hesed knows when not to.
How you become this person.
The surface feels like a journal. Underneath: your tools, your history, and your judgment working together.
Pays attention
Connect messaging, email, calendar. Add notes when you want. You steer what goes in. No background scraping, no silent surveillance. Just a system that works for you.
Knows what's appropriate
Close friend, client, community tie: different relationships, different signals. Hesed respects the texture so you never sound like a template.
Acts at the right moment
Surfaces who, why now, and the context for what you say. You write and send. Draft help is opt-in. Nothing goes out without your approval.
People who feel different since they started.
Building Hesed with design partners across founders, advisers, and community leaders.
“I read Carnegie years ago and thought 'I should be better at this.' Hesed is the first thing that made it feel possible without burning out.”
Early access
Founder, London
“Every 'relationship' CRM treated people like deals. This felt like someone handed me a second brain for the part of my life I care about most.”
Early access
Financial adviser, Manchester
“Eighty families. Hesed helps me see people, not names on a list. I sleep better.”
Early access
Community leader
Who it is for.
Same job from the deal you're nurturing to the community you serve: fewer people lost to bad timing, more of the life you actually want.
Founders and executives protecting relationships they'll need in two years.
Investors, dealmakers, board-facing operators where one dropped thread costs more than a quarter.
Salespeople whose pipeline is trust, not tactics.
Advisors and professionals (IFAs, lawyers, consultants) built on long-term trust.
Community leaders and clergy carrying many people at once.
Anyone who wants friendships, partnerships, and family ties that feel full, not thin.
Common questions.
Be the person people
are glad to know.
Today. Not next quarter. Not when you've cleared your inbox.
Send one message to someone you've been meaning to reach out to. Don't overthink it. Just tell them you were thinking of them.
Because "glad to know you" doesn't happen by accident. It happens because someone decided to show up. And kept deciding.
Go beyond yourself for the sake of another.
Free during early access. No credit card. First in shapes the product.